Adam Shapiro

Though I began my career in law, I leveraged my experience with corporate legal departments into a successful software and services sales career.

With more that 12 years in the technology industry, I have held roles in sales, marketing and business development at companies like American Lawyer Media, Harbinger Corporation, and Inovis.

From 1994 to 1997, I led the Southeastern Region's Sales and Marketing efforts for American Lawyer Media's Counsel Connect, an early internet-based online service for the legal community. In this position, I out-paced more established and well heeled regions in revenue, subscriptions and usage.

I moved on to Harbinger, an EDI and EC provider from 1997 through early 2000, exceeding quota each year. Then at Air2Web in 2000 and 2001, I created the company's sales-messaging and was awarded the outstanding sales award.

Most recently, I was Vice President of Sales for the managed services and value added networks lines of business for Inovis, a leading business commerce automation company. With Inovis, I successfully implemented CustomerCentric Selling® with two different sales teams and product marketing. My teams continually exceeded quotas due to their adherence to the CCS® methodology.

This all led me in late 2004 to open my own business - MS Strategies, LLC - a certifed partner of CustomerCentric Systems, LLC. In addition to implementing the CustomerCentric Selling methodology, I also consult on all thing relative to improving a company's sales performance.

Education: In addition to receiving my Juris Doctor from the University of Georgia School of Law, I hold a Bachelor of Science degree in history from the University of Texas at Austin.

Influences: Lately, Malcom Gladwell's "Tipping Point" and Wendy Mogel's "The Blessing of a Skinned Knee"; for a long time, Fitzgerald's "The Great Gatsby and "Siddartha" by Herman Hesse.

When not chasing meaningful customer relationships, I spend my time chasing my three kids and wife around Peachtree Corners (Norcross), GA.

One last thing: It often seems I'm the "go-to" guy. My family and friends know they can go-to-me for answers or help or to point them in the right direction. Drop me on a corner in most cities, and I am the one others turn to for directions.

If you would rather drop me a note instead of on a street corner, you can reach me at ashapiro@customercentric.com or 404-798-8397.