Excellent White Paper - CRM and Sales Process

I received an email with the below link to a well written white paper from CSO Insights and thought you might benefit from reading it. After hitting the link, you'll see that Salesforce.com is the distributor of the paper (for obvious reasons) on behalf of CSO Insights.

From the email:

“Sales organizations that have formalized sales processes—in conjunction with an easy-to-customize CRM application—fare significantly better than those that do not. In this new white paper HERE CSO Insights provides detailed reasons behind these performance improvements and highlights the hard dollar impact they can have on sales performance, including:

:: Double digit improvements in the number of sales reps

achieving quota

:: Success rate increases at all major stages of the

sell cycle

:: Unprecedented improvement in win rates of

forecasted deals

:: Significant ROI from CRM investments

Enjoy!